5. Audience Analysis | Author Accelerator

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Book Coach Certification: Nonfiction (LEGACY)

Terms and Technology

Review the Terms of Use
Important Reminder About Your Certification Deadline
About Getting Technical Support
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Welcome!

A Message from Jennie Nash (3:51)
Join the Membership Circle
Join Us for a Welcome Call!
About the Course (9:30)
About the Practicums (1:58)
About Certification
About Your Business
Guiding Principles of Author Accelerator Certified Coaches (2:42)
Hold Yourself Accountable
Prepare For Class: Reading, Videos, and Tools
Resources for Working with Black, Indigenous, and Other People of Color (101:25)
Course and Coaching FAQs

Introducing Julie

Meet Julie Stamm (47:34)

Part 1: The Big Idea: The Fundamentals of Your Argument

Introduction: What’s the Big Idea? (5:09)
Story Is Story Is Story (7:48)
Blueprint Step 1: Why Must You Write this Book? (3:00)
Blueprint Step 2: What's the Point? (96:43)
Blueprint Step 3: Write a Killer Sentence (1:22)
Blueprint Step 4: Write Jacket Copy (1:46)
Blueprint Step 5: Choose a Working Title (2:09)

Part 1: The Structure of the Story

Blueprint Step 6: Structure (10:15)
Blueprint Step 7: Design a Table of Contents (197:30)
Blueprint Step 8: Design a Simple Chapter Template (1:15)
Blueprint Step 9: The Outcome Outline (24:20)

Part 1: Zeroing in on the Reader

Blueprint Step 10: Identifying the Ideal Reader (95:06)
Blueprint Step 11: Reaching Your Ideal Reader (4:29)

Part 1: Developing Chapters

Blueprint Step 12: Drafting the First Chapter (13:25)
Blueprint Step 13: Drafting the Final Chapter (or Another Chapter) (3:02)
Blueprint Conclusion (1:33)
Case Study: Coaching the Blueprint (112:13)

Part 2: The Basics of Giving Feedback

Introduction (2:17)
How to Nurture a Writer Through the Creative Process (5:34)
Another Way of Looking at the Same Thing (13:44)
Feature Interview: Michael Bungay Stanier (52:21)
Feature Guest Post: Michelle Hazen

Part 2: Edit Smarter, Not Harder

Introduction (2:35)
The Hierarchy of Editorial Concerns (5:39)
Bonus: The Big 5 Editing Skills (1:05)
Recognize the Common Patterns (14:57)
The SLICE Method (3:10)
Bonus Lesson: Mechanical editing skills (7:20)

Part 2: Client Intaking Basics

Introduction (4:34)
Evaluating the Writer: Background (2:19)
Evaluating the Writer: Goals and Objectives
Evaluating the Writer: Coachability (2:02)
Evaluating the Project: The Idea (9:58)
Problems You Might Encounter (1:35)
Evaluating Client Intake Q&As (1:00)
Giving Feedback: A Case Study (5:47)

Part 2: The Emotional Level

Introduction (2:27)
Writer Expectations/ROI (5:54)
You Are a Coach, Not a Therapist (25:53)
Feature Interview: Tracey Cleantis (50:27)
A Writer's Universe of Support (2:16)
Common Emotions In the Creative Process (1:59)
Common Emotions Coaches Feel When Coaching (12:48)
Your Creative DNA (1:58)
When Is It Time For a Writer to Quit? (3:58)

Part 2: The Project-Management Level

Introduction (4:53)
Designing a Project Framework (34:55)
The Editorial EQ Test (3:42)
Managing Your Time and Energy (25:10)
Managing Your Documents (12:45)
Getting into the Coaching Habit (10:21)
Bonus Lesson: Copyright

Part 2: The Project-Management Level: When Things Go Wrong In the Coaching Process

Introduction (7:03)
Writers Who Are a Plain-Old Bad Fit
Writers Who Are Pushy
Writers Who Make Excuses
Feature Interview: Dave Ursillo (46:54)
Writers Who Are Too In Love With Their Work or Are Unwilling to Change
Writers Who Are Combative
Writers Who Are Rude, Condescending, Mean-Spirited, Upsetting, or Unreasonably Demanding
Reflect on Who You Will Serve

Practicum 1: The Blueprint for a Book

Finding Practice Clients
Coaching the Blueprint
How to Conduct a Coaching Call
How to Take Control (3:59)

Part 3: Developing a Book Proposal

What Is a Book Proposal? (11:48)
Coaching Memoir
The Five Phases (7:14)
Proposal Example (54:41)
Insights from an Agent (57:58)
1. Proposal Table of Contents (0:55)
2. Overview (81:58)
3. Manuscript Specifications (2:50)
4. Author Bio and Author Photo (3:02)
5. Audience Analysis (6:51)
6. Competitive Titles (22:53)
7. Marketing Plan (87:31)
8. Annotated Table of Contents (4:10)
9. Sample Chapters (4:07)
Polishing the Proposal (16:20)

Practicum 2: Book Proposal

Coaching the Book Proposal

Part 4: Coaching the Pitch

Introduction (5:11)
Write a Query Letter (2:29)
Research Agents (14:49)
Expand the List of Agents (6:38)
Review and Rank Agents (3:43)
Develop a Pitch Strategy (18:33)

Part 4: Help a Writer Navigate the Pitching Process

Introduction (36:36)
Pitches Sent: Things that Might Happen (60:48)
Case Study: A Revise and Resubmit Request (24:48)
Pitching Questions (0:57)
Ongoing Pitch Support (1:31)
Representation Offer: What to Do
Stories Writers Tell Themselves About Rejection (5:09)
When to Walk Away

Practicum 3: Pitch Plan

Coaching the Pitch Strategy

Apply for Book Coach Certification

Apply for Certification (1:33)

5. Audience Analysis

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