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Master Class: The Business of Book Coaching
Terms and Technology
Review the Terms of Use
About Getting Technical Support
Welcome!
A Message from Jennie Nash (4:06)
Recommended Reading List
Additional Resources
Resources for Working with Black, Indigenous, and Other People of Color
Our Featured Experts
Part 1: Becoming a Book Coach
Becoming a Book Coach Introduction (7:24)
The Problem With Free Help
The Rise of the Book Coach
The Cost of the Dream (0:47)
The Business of Being a Book Coach
Part 2: The Business of Book Coaching
The 9 Business Channels for Book Coaching
Defining Who You Want to Serve (43:01)
Deciding Who You WON’T Serve (17:23)
Digger Deeper: Defining Your Tribe
Defining Your Mission (1:31)
Write a Mission Statement
Consider the Competition
Naming Your Values: How You Will Do Business
Integrity (8:18)
Part 3: How to Make Money
How to Make Money Introduction (9:26)
How Much Money Do You Want to Make?
The Cost of Doing Business
Using an Hourly Rate to Begin Setting Prices (13:53)
Using an Hourly Rate to Think About Package Pricing
Setting Your Package and Your Prices
Projects by Page Rate
Zeroing In On Prices
Giving Away Work for Free (54:19)
Lowering Your Fees
Coaching Someone You Love
Raising Your Prices (6:57)
Total Clients Needed
Part 4: Setting Up Strong Business Processes
Setting Up Strong Business Processes Introduction (63:34)
Onboarding: FAQs and Rate Sheet
Onboarding: Terms and Conditions
Onboarding: Welcome Letter
Onboarding: Contract/Consulting Agreement (2:24)
Taking Payment
Scheduling (35:32)
Managing the Flow of Clients (1:22)
Offboarding Clients
Accounting
Filing, Organization, Backup, and Processes
Technology and Tools
When Should You Quit Your Day Job? (2:46)
Part 5: Marketing Your Coaching Business
Marketing Your Coaching Business Introduction (7:46)
First Off, What NOT to Do
Understand the Publishing Marketplace (5:25)
Understand the General Principles of Business
Get Your Messaging Right (55:09)
Develop a Professional Website (56:41)
Connect With People
Make a Business Launch Plan (2:39)
Part 6: Writing a Business Plan – Putting It All Together
Writing a Business Plan – Putting It All Together Introduction (2:20)
Part 7: Optimizing Your Business
Optimizing Your Business Introduction (2:25)
Using a Virtual Assistant
Self-Care (54:16)
Master Class Wrap Up
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Understand the General Principles of Business
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